Among many other fronts, one of the current trends in the automotive market is to try to create new market segments, or at least provide some differential to help better position the product against the competition. In recent years BMW has invented the luxury SUV with coupe or sedan BMW X6-minivan-station wagon with the BMW 5 Series GT, although none has been as remarkable as the appearance of convertible SUV. The first to open the closure has been Nissan, which surprised everyone in Detroit with the introduction of Nissan Murano CrossCabriolet. The first units are just beginning to reach the U.S., the main market of the model, and we do not know what the success we have, but there are brands interested in replicating this funny car. The rumor mill in this weeks points to the emergence of an Audi Q5 Cabriolet course to complement the conventional body.
is said that the signing of the four rings is developing this model to create a kind of differentiated niche car every other car in the segment. We speak not only of the obvious absence of fixed roof, but also an extra distinction caused by the use of materials of higher quality than in the Audi Q5 conventional equipment more level or even more powerful engines. In short, a sort of Murano CrossCabriolet but in a slightly lower segment. Aesthetically
we would be certain differences with the Q5. Although the base mechanics and the inspiration he would be leaving, to get that elitist approach will take a more sporty style inspired by the Audi Cross Cabriolet Quattro Concept unveiled at the Los Angeles of 2007, which in turn served as the germ of the Audi Q5. Therefore, would have three doors and a traditional roof of canvas, paradoxically, after the explosion of retractable rigid roofs are taking a surprising aura of exclusivity.
The source of these rumors suggests that this scenario will not share Cabriolet Audi Q5 standard with conventional body but his production will be outsourced to external companies, such as might be the case of Magna Steyr and Valmet. If we trust what they tell us, the coming to market produce in a year and a half, and its starting price will be around 45,000 euros.
Following this description, I am assailed by a great doubt that you sure that you also have emerged: the market really need SUVs convertibles? SUVs have always existed with retractable roof, like the Mercedes G-Class or the Suzuki Samurai, but the focus of CrossCabriolet Murano Cabriolet and Audi Q5 is far from those. While the former were designed to improve the versatility of the new born to offer more exclusivity to the variegated and premium car segment.
Personally, I think the trend toward diversification of bodies is being overstated. The X6 has succeeded more than acceptable, but I'll be 5 GT has been below expectations in sales. For convertible SUV not foresee much success but have made their marks for market research and have concluded that there is room for the strange cocktail of bodies.
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