Sunday, May 2, 2010
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The "new" Audiovisual Media and Communications Law, effective May 1, rising from the hand of the controversy. The standard is a rehash that has taken nearly fifteen years move forward and repealing several laws of the audiovisual industry and keeps current with changes many others. Among them, the obligation of broadcasters to finance with 5% of their income to the English film industry. So far, only related to TV films and movies, but the recently passed law now also includes the television series.
This long-standing demand of the chains allowed to invest 40% of those revenues to the production of television fiction, which means a windfall because most channels are also involved in audiovisual production. The government has tried to appease and UTECA but not been given too well. Should have assumed that, as private companies they are, they always want more benefits television address. I do not care now can invest in their own production, they still need more and, therefore, continue to claim the unconstitutionality of the law.
That's the danger of playing in favor of the more, never satisfied at all and if you give your hand, I limp arm. In fact, the Constitutional Court has given the reason, for now, and has begun processing the issue of broadcasters who argue that infringe upon freedom of enterprise, to force a private organization, such as strings, to invest another private entity, such as the film.
Professionals English cinema, meanwhile, have hit the sky. The industry argues that it is impossible to survive without the help of television and, in comparison with other European countries, the contribution is made in Spain is negligible. Moreover, according to forecasts, this change in the Audiovisual Law that the investment can fall between 30% and 40%, which will mean a major setback for the industry. In short, they also want more.
The problem is that government no longer has to draw from. The Act was intended to please both sectors, but finally he has achieved is to increase the discord between the audiovisual business. This is what usually happens when only concern is getting right to business, without worrying about what he wants the viewer. If the law should think a bit more in the public that should be the most important factor to be accomplished, at least someone agree with the standard.
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